The Story Behind That Cool Jaguar Symbol

jaguar symbol

There are lots of cool things about aJaguar – the sleek design, the raw power, the luxurious features, and so much more. But there’s something about that metallic Jaguar emblem, that mighty, jumping cat that’s ready to attack, that really captures the imagination. Who wouldn’t like to be seen rolling around Rumson in a car emblazoned with that sharp Jaguar symbol?

If you’re like a lot of our customers, you may be wondering how the Jaguar symbol came about and what made the company chose it. So, let’s talk a little about the history of the Jaguar logo.

History of the Jaguar Logo

There is an interesting story behind the Jaguar emblem. After all, the automaker now known as Jaguar didn’t always have that name. Here’s what you should know:

  • It started out in 1922 as the Swallow Sidecar Company, founded by Bill Lyons and William Walmsley in Blackpool, England. As the name suggests, the company focused on making sidecars for motorcycles.
  • The company then branched out into making bodies for other automakers’ cars. Swallow eventually partnered with Standard Motor Company to produce their own cars, starting in 1931. The joint venture of the two companies was called “SS”.
  • The first vehicle to bear the name “Jaguar” was produced in 1935, and it was known as the “SS Jaguar”. Then World War II happened. The company immediately stopped using the SS brand, and Jaguar became the brand’s official name.
  • Later, in 1945, the company began using the leaping Jaguar emblem that we know today.

Fun Facts About the History of the Jaguar Logo

While other companies’ logos have undergone numerous changes, the leaping Jaguar emblem has remained relatively unchanged:

  • The Jaguar symbol was meant to represent grace, elegance, performance, power and ambition to move forward. Those were the core values embraced by the company.
  • The chrome-plated Jaguar hood ornament was discontinued in recent years to comply with safety laws, and replaced with the growling face of a jaguar placed on the front grill.
  • You can still find the “leaper” symbol on the rear ofsome used and certified pre-owned models. Looking for Jaguar Classic Cars? We can help you get started.

Although Colts Neck and Point Pleasant drivers can no longer get the “leaper” Jaguar hood ornament on new models, news from the Jaguar design team suggests that it will reappear as a badge or an emblem in the near future.

Check Out Your Favorite Jaguar Models at Jaguar Monmouth of Ocean

Who doesn’t love how it feels to sit behind the wheel of a Jaguar? You can get that feeling, too, when you come in for a test drive. We do what it takes to get you into your next Jaguar, whether you want to drive a sport coupe or a sedan. You can even apply for financing online. We’re just a short jaunt away from Red Bank, so drop by or contact us today.

Learn More with Jaguar Monmouth

  • How Much is the Jaguar XE?

    Looking for an entry-level luxury sport sedan that won’t bust your budget? The reasonable Jaguar XE price makes this model a perfect gateway car to the land of luxury auto. A long list of premium interior features come standard on the base trim, including a 10-inch Jaguar InControl® Touch Pro™ infotainment system, and Apple CarPlay®…

  • 2021 Jaguar F-TYPE Interior

    The Jaguar F-TYPE sports car is at the heart and soul of the modern Jaguar brand. And although this model has won tons of praise for its commanding exterior, aggressive stance, and superior performance specs, we can assure you that the 2021 Jaguar F-TYPE interior is every bit as luxurious as its body or its…

  • 2020 Jaguar I-PACE Configurations

    Jaguar luxury and futuristic innovation come together in the outstanding, all-electric 2020 Jaguar I-PACE models. The I-PACE— with its dual-motor all-electric power train, 234-mile range, 394-horsepower, and 512 lb-ft of torque–could be yours when you sign onto a new lease at Jaguar Monmouth. Come in to explore the available 2020 Jaguar I-PACE configurations and find that…

Hours & Maps

Get Hours and Directions


807 NJ-35, Ocean, NJ, 07712

Get Directions dealer map

Dealership Info

Phone Numbers:Service and Parts Hours:
  • Mon - Sat7:30 AM - 5:00 PM
  • SunClosed
Sales Virtual Showroom Hours:
  • Mon - Fri9:00 AM - 7:00 PM
  • Sat9:00 AM - 6:00 PM
  • SunClosed
Saved Vehicles ×


You don't have any saved vehicles!

Look for this link on your favorites:


Once you've saved some vehicles, you can view them here at any time.

Contact Us ×

(877) 672-8680

Call Now

807 NJ-35 • Ocean, NJ 07712

Get Directions

Today's Hours:

: : :
Until the Grand Opening of our new store! Shop Specials

Jaguar Monmouth

807 NJ-35 Ocean, NJ

Phone: (877) 672-8680


Phone: (877) 673-7501

807 NJ-35 Ocean, NJ


Phone: (877) 672-8680

807 NJ-35 Ocean, NJ


Phone: (877) 673-6162

807 NJ-35 Ocean, NJ
39.9174056 -74.0794598
Jaguar Monmouth 39.9174056, -74.0794598.