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105 State Hwy 36, Eatontown, NJ, 07724

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Phone Numbers:Service Hours:
  • Mon - Sat7:30 AM - 5:00 PM
  • SunClosed
Sales Hours:
  • Mon - Thu9:00 AM - 7:00 PM
  • Fri9:00 AM - 6:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Parts Hours:
  • Mon - Sat7:30 AM - 5:00 PM
  • SunClosed
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The Story Behind That Cool Jaguar Symbol

jaguar symbol

There are lots of cool things about aJaguar – the sleek design, the raw power, the luxurious features, and so much more. But there’s something about that metallic Jaguar emblem, that mighty, jumping cat that’s ready to attack, that really captures the imagination. Who wouldn’t like to be seen rolling around Rumson in a car emblazoned with that sharp Jaguar symbol?

If you’re like a lot of our customers, you may be wondering how the Jaguar symbol came about and what made the company chose it. So, let’s talk a little about the history of the Jaguar logo.

History of the Jaguar Logo

There is an interesting story behind the Jaguar emblem. After all, the automaker now known as Jaguar didn’t always have that name. Here’s what you should know:

  • It started out in 1922 as the Swallow Sidecar Company, founded by Bill Lyons and William Walmsley in Blackpool, England. As the name suggests, the company focused on making sidecars for motorcycles.
  • The company then branched out into making bodies for other automakers’ cars. Swallow eventually partnered with Standard Motor Company to produce their own cars, starting in 1931. The joint venture of the two companies was called “SS”.
  • The first vehicle to bear the name “Jaguar” was produced in 1935, and it was known as the “SS Jaguar”. Then World War II happened. The company immediately stopped using the SS brand, and Jaguar became the brand’s official name.
  • Later, in 1945, the company began using the leaping Jaguar emblem that we know today.

Fun Facts About the History of the Jaguar Logo

While other companies’ logos have undergone numerous changes, the leaping Jaguar emblem has remained relatively unchanged:

  • The Jaguar symbol was meant to represent grace, elegance, performance, power and ambition to move forward. Those were the core values embraced by the company.
  • The chrome-plated Jaguar hood ornament was discontinued in recent years to comply with safety laws, and replaced with the growling face of a jaguar placed on the front grill.
  • You can still find the “leaper” symbol on the rear of some used and certified pre-owned models. Looking for Jaguar Classic Cars? We can help you get started.

Although Colts Neck and Point Pleasant drivers can no longer get the “leaper” Jaguar hood ornament on new models, news from the Jaguar design team suggests that it will reappear as a badge or an emblem in the near future.

Check Out Your Favorite Jaguar Models at Jaguar Monmouth of Eatontown

Who doesn’t love how it feels to sit behind the wheel of a Jaguar? You can get that feeling, too, when you come in for a test drive. We do what it takes to get you into your next Jaguar, whether you want to drive a sport coupe or a sedan. You can even apply for financing online. We’re just a short jaunt away from Red Bank, so drop by or contact us today.

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105 State Hwy 36 • Eatontown, NJ 07724

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Today's Hours:

Open Today! Sales: 9am-6pm

Open Today! Service: 7:30am-5pm

Open Today! Parts: 7:30am-5pm

Jaguar Monmouth 39.9174056, -74.0794598.