Learn All About the Jaguar Logo

A Jaguar vehicle stands out on the Red Bank roadways with its sophisticated styling. So too is the prestigious Jaguar logo. Anyone who sees the unmistakable leaping cat will instantly identify with the sleek, classic luxury performance cars that have made Jaguar one of the leading automakers in the world. Learn more about the Jaguar logo below with Jaguar Monmouth Authorized Service.

History of an Icon

• The Swallow Sidecar Company was founded in 1922 in Great Britain. Then, in 1935, the name “Jaguar” was added.

• Logos found on older Jaguar models were variations on the leaping jaguar, as well as a badge featuring a ferociously roaring jaguar face on a red and silver background.

• The current iteration of the leaping jaguar logo was introduced on hood ornaments in 1945.

• The Jaguar logo was designed to reflect the core values of the automaker, symbolizing “grace, elegance, performance, power, and the ambition to leap forward.”

• With the introduction of new safety regulations, the use of bulging hood ornaments is now prohibited. So Jaguar moved the leaping cat logo from the hood to the rear of the car. The iconic roaring cat face is now featured prominently on the grill of Jaguar vehicles.

• Last updated in 2012 under Tata Motors ownership, the current leaping jaguar logo is a three-dimensional silver, metallic grey, and black figure on a white or black background.

Experience the Elegance and Power of Jaguar in Eatontown, NJ

Discover why this powerful athletic cat remains the perfect symbol for the dynamic vehicles featured in the Jaguar lineup in person, by visiting Jaguar Monmouth Authorized Service near Red Bank. Along with our vast inventory of new Jaguar models, we also provide a wide range of used and certified pre-owned Jaguar vehicles, in excellent condition and at a fair price. If you have additional questions, or want to learn more about Jaguar classic cars, feel free to contact us if you have any questions.